Add agency dating site
Some members sabotage their dating chances by agreeing to meet only one out of 20 potential dates.
In other cases, a member may ring and say: "I had a wonderful time last night, they had to throw us out of the restaurant, but the thing is, I didn't fancy him." What a matchmaker has to do is to "enthuse" people to get past that first date and persuade them to try again.
When done right, these sites can be lucrative and require minimal effort to maintain.
Information may be abridged and therefore incomplete.
She assesses their suitability, emotional stability, relationship history and whether or not their outlook is realistic.
She spends an hour with each prospective member and often gets a sense of which other member they will get on with.
Her business and management experience was essential, particularly her budgeting skills and knowledge of spreadsheets.
Balfour says that agency directors need a flair for publicity and for public speaking, as well as strong computer skills.
"This is a hugely complex job and for me it is a totally unexpected career." Drawing Down the Moon is one of the most established dating agencies, and unlike online dating sites it provides personalised introductions.